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(Digital) impressions of CEREC 27 and a Half
Due to several personal and professional dental-related trips over the last month, I took a short hiatus from writing. I’m indulging myself a little with this return post to write about my experiences...
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The power of clear language
Have you ever read a print ad or website copy for a product or service and thought to yourself, “I don’t get it”? Or has a conversation with a sales rep or service provider left you scratching your...
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3 reasons to attend the ADA Annual Session
In just several short weeks it will once again be time for the ADA Annual Session. I believe that despite the buzz around social media and digital marketing there is still a place in marketing...
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Let’s Meet: The Must-Attend Dental Shows for 2013
My friend Kevin Henry does a great job covering the current state of dental industry shows and events as well as the efforts to improve them. So, I won’t go into great detail on that here. I believe...
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The Best Dental Product Marketing Campaigns of 2012
As 2012 fades away and 2013 looms before us full of promise and potential, most media outlets are offering their “best of 2012″ lists. The Dunn Show is no exception! I close out 2012 by taking a look...
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The Dunn Show 2012 Year in Review
It’s time to take one last look at another year completed before launching headlong into New Year’s resolutions, new year challenges, and new year adventures. So as the sun sets on 2012, I present...
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Are you attending the 2013 Chicago Mid-Winter Dental Meeting?
Chicago is one of my favorite February destinations. Not because of the climate, but due to the usual dental product launch buzz and the opportunities to meet new friends and re-connect with old...
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Chicago Mid Winter: Calm Before the IDS Storm
As I walked through the exhibit hall at last week’s Chicago Mid Winter dental meeting, my impression was that many manufacturers were not showing anything new. It felt like the calm before the storm....
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An American in Koeln – Views from the International Dental Show 2013
Editor’s Note: Unfortunately I was unable to attend the IDS this year. Very fortunately, my friend & colleague, Matthew Petchel, is in attendance and will be sharing his views from the show here...
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An American in Koeln – Views from the International Dental Show 2013 part 2
Editor’s Note: Unfortunately I was unable to attend the IDS this year. Very fortunately, my friend & colleague, Matthew Petchel, was in attendance and offered to serve as my eyes and ears at the...
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An Invitation to Share Your Story
Over the past few months, I have enjoyed helping to tell the story of a few new friends, introducing a guest author to this site, and, most recently, becoming a guest contributor at PlanetProto....
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For Dental Labs Communication is King (Part 1)
Lab Management Today recently reported that one of the important factors dentists consider when changing dental labs is communication. While dental laboratories are healthcare service providers and...
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Outbound to Inbound
As I write this, I am on a full flight to Boston, MA. For three main reasons, I am excited to be attending the Inbound 2013 Conference this week. First, I cannot remember the last time I went to a...
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Inbound Revisited OR The Last Inbound13 Post
I have returned from an inspiring and informative several days in Boston. As with any conference or learning experience, the key will now be to keep up the energy and inspiration while also...
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For Dental Labs Communication is King (Part 2)
Seth Godin, Inbound 2013 In my last article, I outlined three suggestions to help dental laboratories communicate with their customers and prospective clients. Let’s jump back into it with three...
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More Social Media Musings
What should I post today? My friend Darin Throndson of Innovative Dental Technologies posted a thought-provoking comment to one of my recent articles. And I’ve finally gotten around to writing some of...
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Value in Your Network
We love to see the numbers of our followers, likes, friends, connections, subscribers, etc. rise. We take great pride in the size of our social networks. And we’re often tasked with not only...
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Just Execute!
I have a confession to make. I am a recovering marketing plan junky. If it involves thinking up, creating, reading about, contributing to, and/or discussing marketing plans, I’m in. Maybe it’s the...
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5 Questions with Connect the Dents
This inaugural installment of 5 Questions With… features Dr. Tony Stefanou, dentist, entrepreneur, and founder of Connect the Dents. Connect the Dents is a consultancy specializing in dental mergers...
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Does Your Company Need a Content Evangelist?
Almost a year ago, a friend sent this article to me by Barry Lowenthal on AdWeek.com. I re-discovered it by chance while looking for something else, and it resonated very strongly with me....
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